Beauregarde Scandal

The Beauregarde Scandal refers to a point in Chemon Advertising's history that was directly responsible for a large scale decline in business.

The Scandal
In 1999, then CEO, Talbot Beauregarde, was responsible for the commissioning of several advertising campaigns of then unprecedented production values. The adverts were pulled within a week of first airing on national television in 19 countries following the Daily Expose's revealing article on Talbot. Christine Regal's report proved that Talbot was a Communist, that he planned to use his father's advertising company in order to subliminally hypnotise the public into buying and supporting Communist country products and boycotting those from elsewhere, and that he had intentionally included racist and white supremacist themes and jokes in all of the adverts.

He was quickly removed as CEO during an emergency appointment held by the board of directors and, in keeping with the wishes of founder, Harold Beauregarde, the position was given to the next in line: Shelby Beauregarde, Harold's second child.

It is widely believed that had it not been for the swift decision to replace the CEO and Shelby's decision to downgrade the company into a subsidiary of Deicken Enterprises, Chemon Advertising would no longer exist, resulting in catastrophic, potential job losses of up to five people.