Zachary Monroe

Zachary John Monroe, known as Zach, is one of the four central staff in the Chemon Advertising Agency.

Early Life
Born in Athens, Greece to Greek mother, Lillian Alexopoulos and Scottish father, Iain Monroe, Zach moved to Scotland with his parents at the age of ten months old. His father was a carpenter who ran his own small business in Glasgow. His mother, a European liaison manager for a large bank, raised Zach by herself when his father died of a brain haemorrhage when Zach was three years old. He attended school but struggled to form close friendships with other children his age and would often show signs of social anxiety. In an attempt to expand (create) his social circle, Zach joined a gang. "The Dunderheeds", as they were known, would carry plastic forks in order to intimidate classmates. After a brief spell I the gang, Zach decided that his thug days were over and went back to everyday life as a nursery child. In spite of his social issues, Zach expressed an interest in business and marketing at high school, graduating from school with several good grades and beginning his attendance at Glasgow University. Zach, however, found the social environment of university life too stressful and quit after only a couple of weeks, suffering from a minor breakdown. Zach locked himself in his bedroom for three days before his mother coaxed him out after noticing an advert for hiring staff at an advertising agency.

Chemon Advertising
Zach was accepted for the position of Advertising Executive Trainee under the management of Clara Coleman. Shortly after this time, Chemon Advertising was selected to be part of a documentary focussing on the work lives of executives in the advertising industry. Zach is seen to form an awkward and unrequited (on his part) romantic relationship with assistant, Amanda, a close, mother/child dynamic with Clara and becomes one of demonic Gina's victims.

Personal Life
Zach has social issues which lead to him struggling to to form long lasting relationships, romantic or otherwise. His relationship with his mother is somewhat strained due to her domineering attitude. As his mother's only child he feels stifled by her and is scared to act against her wishes. As seen in Christmas Special, Zach is upset by the thought of being replaced as his mother's most important person by his mother's new boyfriend, who Zach suspects to be a heroin dealer and child trafficker.